Yi-Chung Tay

As Chief Executive Officer, Yi-Chung is focused on managing company growth through cross-discipline integration, planning and organizational strategy.

Before VML China, Yi-Chung was a Marketing VP at PepsiCo Greater China, where he managed its portfolio of sparkling brands, as well as marketing strategy, insights and innovation functions. Yi-Chung was also previously a principal strategy consultant at Monitor Group, where he guided major international companies on their Asia growth strategies.

Yi-Chung graduated from the London School of Economics and Political Science with a master’s degree in econometrics and mathematical economics.