| Title | Dumpster Deli |
| Brief | The Norwegian food industry is still throwing away enough food to feed 1/3 of the total population, with no legal regulations or incentives. The NGO Future In Our Hands wanted to change this, but they lacked the public attention to get on the politician's agenda.Norway is throwing away a massive amount of good food. but people are tired of hearing about it. They need to see it. feel it or even better: taste it.IMNSIGHTThere's one group out there who knows exactly how colossal and delicious Norway's food waste problem is: dumpster divers. But according to said law, dumpster diving is illegal.IDEABy opening a dumpster grocery chain filled with food waste, we could invite the whole nation to dumpster dive legally for the first time by working around the law. A free "store" is fine, while a dumpster is not.All while letting people sign our food waste law petition while they were tasting, seeing and sharing the previously hidden problem. |
| Agency |
Publicis Kitchen
|
| Campaign |
Dumpster Deli
|
| Advertiser |
Future In Our Hands
|
| Brand |
Future In Our Hands
|
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