About me
Lars Hemming is Chief Commercial Officer of VICE Media and Chief Executive Officer of the youth media brand’s agency group, VIRTUE Worldwide.
Formerly the Executive Vice President of Special Projects for VICE EMEA, Hemming now oversees VICE’s agency services on a global scale, and is spearheading the rapid growth of the company’s already expansive portfolio of new and legacy clients – which includes Anheuser-Busch InBev, GE, Coca-Cola, Intel and other leading brands.
Prior to joining VICE in 2013, Hemming held global leadership roles at top agencies, including Chief Creative Officer & Partner at Story Worldwide and Co-Founder & Executive Creative Director at Large Design. He has led countless high-profile programs for the likes of Coca-Cola, Clinique, LEGO, Agent Provocateur and Canon, and is currently a Fellow and Course Director at The Chartered Institute of Marketing.
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Positions
Chief Executive Officer
VIRTUE Worldwide - VICE's Creative Services Agency
September 2015 - Present (9 years 2 months)
A GLOBAL PHENOMENON IN OVER 40 COUNTRIES
Launched in 1994 as a newsprint monthly in Montreal, VICE is now a truly global media force, operating the world’s premier original online video destination VICE.COM, an international network of digital channels, a television production suite, a magazine, a record label, feature
films, events, a book publishing division, and even an in-house creative services agency
Launched in 1994 as a newsprint monthly in Montreal, VICE is now a truly global media force, operating the world’s premier original online video destination VICE.COM, an international network of digital channels, a television production suite, a magazine, a record label, feature
films, events, a book publishing division, and even an in-house creative services agency
Course Director / Fellow
United Kingdom
November 2002 - Present (22 years)
Running 2-day residential courses for Senior Management in Marketing. Topics include Online Marketing, Branding, Metrics and The Future of Online.
EVP Special Projects EMEA / CEO VICE Media Denmark
April 2013 - September 2015 (2 years 5 months)
A GLOBAL PHENOMENON IN OVER 40 COUNTRIES
Launched in 1994 as a newsprint monthly in Montreal, VICE is now a truly global media force, operating the world’s premier original online video destination VICE.COM, an international network of digital channels, a television production suite, a magazine, a record label, feature
films, events, a book publishing division, and even an in-house creative services agency.
Launched in 1994 as a newsprint monthly in Montreal, VICE is now a truly global media force, operating the world’s premier original online video destination VICE.COM, an international network of digital channels, a television production suite, a magazine, a record label, feature
films, events, a book publishing division, and even an in-house creative services agency.
Board Member
NEYE Fonden
July 2014 - August 2015 (1 year 1 month)
Publisher Denmark
i-D Magazine
August 2013 - August 2015 (2 years)
Over 30 years i-D has earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate.
In December 2012, i-D joined forces with VICE’s operations to expand our collective reach into digital fashion content. VICE know digital, i-D knows style, and together we’ll utilise our creative vision and talent to give the world the gift of eye-catching, mind-blowing, video-driven fashion content. Exploring everything from high-end couture to the myriad of underground fashion scenes all over the world.
In December 2012, i-D joined forces with VICE’s operations to expand our collective reach into digital fashion content. VICE know digital, i-D knows style, and together we’ll utilise our creative vision and talent to give the world the gift of eye-catching, mind-blowing, video-driven fashion content. Exploring everything from high-end couture to the myriad of underground fashion scenes all over the world.
CEO
Trojan Gorillas
January 2010 - August 2015 (5 years 7 months)
Trojan Gorillas is a privately-held creative agency based in London and Copenhagen. The business overseas campaign, brand strategy, innovation and marketing for one of Europe’s largest and most exciting shoe retailers and manages over 15 shoe brands for women, men and kids.
Founder
Boardroom Gorillas
January 2010 - August 2015 (5 years 7 months)
Consultant, mentor and change agent hired by boards. Current projects span 15 markets in Americas, Europe and China.
Chairman of the Creative Board
Leder & Schuh International AG
January 2010 - June 2014 (4 years 5 months)
Pan-european strategy, retail consulting, advertising campaigns, POS, digital, social, innovation and internal communications.
Chief Creative Officer / Partner
New York, United States
November 2007 - December 2009 (2 years 1 month)
Globally responsible for Story's service propositions, creative strategy and processes across 6 offices.
Leading the Johnson & Johnson, Humanic, Global Refund, Harrods, Open University, Coloplast and ILORI (Luxottica) accounts.
Contributor to the Post-Advertising blog.
Leading the Johnson & Johnson, Humanic, Global Refund, Harrods, Open University, Coloplast and ILORI (Luxottica) accounts.
Contributor to the Post-Advertising blog.
Co-founder / Executive Creative Director
Large Design
October 1998 - October 2007 (9 years)
Large was one of the UK’s most successful digital agencies behind some of the most beautiful and successful websites in the world. Bought by Story Worldwide in 2007.
Major digital projects for BAT intranet and training.
Brand Consultant
LEGO Idea House
August 1997 - April 1999 (1 year 8 months)
Digital concepts and ideation, corporate identity project, intranet and online advertising.
Marketing Manager
SAM Leisure
December 1994 - April 1997 (2 years 4 months)
UK marketing program, sponsorship and events.
Education
MA Hypermedia
1997 - 1998 (1 year)
Sponsored by LEGO. Sold university project to MTV Europe - it became one of their most successful programs.
