End-to-end executive leadership of adidas of the micoach consumer and elite training services.
My role is to provide leadership, vision and strategy across all aspects of the business including product/experience creation, Development, R&D, marketing, sales and support.
Responsible to develop and drive consumer engagement strategy and new business innovation.
Responsibilities include:
Brand Strategy
Global Market Research and Consumer Insights
Interactive Business Unit (miCoach)
Customization Business Unit (miadidas)
adidas Wearable Sport Electronics
One-2-One marketing development (CRM)
Was the principle designer and lead in the ground-up creation, development, testing and commercialization lead for the all-new motorcycle (Norton (962 Commando).
Norton Motorcycles was a start-up outfit in Portland, Oregon that has since ceased operations due to lack of capital for production.
All assets, trademarks, motorcycles, engineeringing files and designs have been sold to (the new) Norton Motorcycles LTD. in the UK. Where production is planned fr this year