Lawrence Ribeiro Publications

A behind the scenes of a car chase (Part Deux : The Chase)

The evolving world of movements and stunts. Subtleties in the Action world.

Action director Lawrence Ribeiro, author of the new book "Action Realism: The Art of Action", talks us through his favorite sequences and what advertising directors can learn from them.

What makes an action sequence? Using the art and science of an innovative new approach, critically acclaimed Action Director Lawrence Ribeiro gets to the heart of creating action. This book was written for two reasons: to live life while developing your own point of view and to bring back realism -- Action Realism. Start by retraining your eyes how to see. Discover opportunities for speed. Follow the book as it breaks down the components of creating speed, from location scouting to camera choreography to physical movement and much more! Use each tool individually or learn to integrate them to produce an exciting rush of imagery. Written for veteran and novice filmmakers alike, with or without a big budget. By the end, you will gain the ability to shape dynamic sequences, from motorcycles to cars to fights! Inside "Action Realism: The Art of Action"

Canadian film-maker Lawrence Ribeiro specialises in the kind of action sequences that bring you out in a cold sweat. Here the director tells us why more brands should emulate his "attraction to risk".