About me
A senior Global Marketing executive focused on designing and spreading compelling brand stories that inspire culture, change consumer behavior and create shared value.
18 years of international experience at The Coca-Cola Company working across Central Europe, Russia, Ukraine and the USA; holding positions with direct market responsibilities, regional and global responsibilities; leading big cross-functional teams as well as being an individual contributor.
With a unique blend of experiences spanning across all marketing communications disciplines (advertising, media, digital, experiential, assets, brand PR, etc) I am able to fuse creative and open minded thinking with analytical and operational mindset.
There are 5 I-mperatives that guide everything I do:
Insight – always start from understanding what people need
Innovate – challenge what is possible (if there is no resistance you are not trying hard enough)
Inspire – compel people around you to be the best they can be
Integrate – connect all the right dots (out of all things one can do, choose the things you must do to produce maximum return on investment)
Investment conscious – create shared value (for a brand, company, and communities in which brand operates)
Areas of expertise:
Integrated Marketing Communication
Consumer Insights
Communication briefs
Brand Communication Propositions
Connections Strategy
Agency Management
Media Management (including digital, social and analytics)
Cross-functional team leadership
Build marketers' capabilities in the area of Integrated Marketing communication (design tools, training curriculums, create processes)
Design and lead IMC workshops
Commercial/Shopper fundamentals
Brand Marketing fundamentals
Leading Global Community by providing thought leadership and shaping a culture of innovative thinking
My recent projects include some of the biggest Coca-Cola global marketing campaigns such as Taste The Feeling launch, 100 Years of Contour Bottle, FIFA World Cup, etc
Talent you might be interested in
Positions
Owner & Chef de Strategy
Our mission is to use advertising as a positive force that inspires brand consumption that is more sustainable, conscious and compassionate. We do this by helping companies design and spread meaningful brand stories that create value for people and communities, while driving profitable business results.
Our specialty is Integrated Marketing Communications. We mine for actionable marketing and consumer insights. We co-create inspiring communications briefs. We translate business problems into communications objectives. We craft communications strategies to design compelling stories. We lead the process of integration across functional teams. We run IMC workshops and work with agencies to create the best channel strategy.
We also love to teach others how to be good storytellers: building tools and frameworks, designing processes, defining role sorts and responsibilities, developing training materials and running trainings.
And we also do all different sorts of things in between.
Director, Global Connections Strategy & Architecture
Connections Strategy for the global Taste The Feeling Coca-Cola campaign.
Connections Strategy for the 100 Years of The Coca-Cola Contour Bottle Campaign
Leading Connections Strategy for FIFA World Cup Coca-Cola Campaign.
