Born and raised in Mexico City, and passionate about creative work. I was a bit of everything: copywriter, designer, illustrator, producer, creative and art director. I gained valuable experience in important international agencies in Mexico, and in 1993 founded Inventiva in partnership with María Teresa Rabiella, a wonderful creative woman whom I love and admire. Since then I have been dedicated to the study and execution of strategic planning and innovation projects, with a special focus on institutional, social and political issues.