Roger Darnell

Principal at The Darnell Works Agency

Asheville, United States

About me

Publisher, press agent, consultant, and writer-producer Roger Darnell is the principal of The Darnell Works Agency, the go-to PR firm for creative agencies, brands and entertainment ventures.

Leveraging more than 25 years of high-profile business, marketing and production experience, supervisory-level U.S. Air Force instructional systems design and photojournalism expertise and two B.A. Communications degrees, Roger develops highly successful marketing, PR and media strategies for a short list of phenomenally talented companies and artists, and their clients.

Specialties: Developing strategic marketing plans and then leading, managing and executing them, maximizing media channels.
Serving as trusted liaison with customers' high-level client and vendor contacts.
Authoring, pitching, clearing and distributing strategic news content.
Brand development.
Reputation management.
Scriptwriting.
Content concepting and production, for all audiences, media forms and channels

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Positions

Principal and Chief Communications Officer

The Darnell Works Agency (Asheville, North Carolina Area)

United States

May 2000 - Present (24 years 8 months)

Description

Now in its third decade of developing highly successful marketing, PR and media strategies, the Darnell Works Agency is the go-to PR firm for creative agencies, brands and entertainment ventures. Offering unmatched writing talent and inside media-expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency's collaborations with leading business executives and media luminaries continue soaring to new heights.

. DWA's continuing service as the PR agency of record for the Cutters Studios creative elements - including Cutters, Flavor, Another Country and Dictionary Films - began in January, 2014.

. DWA's continuing service as the PR agency of record for one-stop cross-media production company Sarofsky began in August, 2014.

. DWA's continuing service as the PR agency of record for pioneering virtual production and creative solutions studio Extended Reality Group began in May, 2021.

. DWA's continuing service as the PR agency of record for collaboration company DOMO began in October, 2021.

. DWA principal Roger Darnell served as co-executive producer of the feature-length documentary "Kickstarted" from writer/directors Jay Armitage and Jason Cooper, which explores creativity in the age of crowdfunding. An official selection at the Big Sky Documentary Film Festival, the American Documentary Film Festival, the Glass City Film Festival and New Filmmakers Los Angeles, "Kickstarted" earned a 2015 Gold Award at the Spotlight Documentary Film Awards.

More DWA Results and Case Studies are available online at https://www.darnellworks.com.