Nivritti Ashok

As a Biochemist out of university, I have always been fascinated by the promise and impact that data and innovation can have. During my experience in academia I had the privilege of researching groundbreaking drug delivery mechanisms using nano-medicine based techniques. This research lay at the interface of Chemical Biology, Bioengineering and Medicine.

After graduation, I decided to transition to the field of marketing and communications to apply my analytical skills and background in a new environment. My experience with digital media in particular has sparked and strengthened my interest in working with data driven insights and technology to build new capabilities. I am therefore intrigued by the value that technology can add to businesses and societies by finding answers and insights locked away in volumes of data. I love challenging ideas and helping clients digitally disrupt & transform by driving innovation within my projects.

Business Specialities :
Global marketing experience in complex markets (30+ markets)
Multi-Industry experience
Product Marketing
Communications Strategy
Digital Marketing
R & D

Industry Experience :
Life Sciences
Healthcare - Consumer Nutrition
FMCG
E-commerce
Airlines
Telecommunications
Tobacco
Education
Automotive Events