John Mc Gee

Adworld is one of Ireland's leading publishing and events companies, specialising in the marketing, advertising, media and SME sectors.

Some of the media products the company owns include IMJ, the leading leading business publication marketing, advertising and media sectors and winner of the Business Magazine of the Year Award in 2006, 2007, 2010 and more recently 2012.

Adworld.ie, meanwhile, is Ireland's leading website for the advertising and marketing industries. The weekly Adworld.ie ezine is also the most popular weekly digest of news and gossip from these industries and is read by a Who's Who of the marketing, media and advertising industry every Friday.

Other products within the IMJ stable include MediaEye.ie, the most comprehensive online directory for the media, marketing and advertising industries in Ireland, the Media Directory, the most comprehensive directory of media, marketing, advertising, design and PR companies in Ireland.

In addition, the company publishes FranchiseOptions.ie, Ireland's largest online resource for the franchise community.

Liquid Content, Adworld's contract publishing and content division, meanwhile , provides a wide range of publishing, sales and marketing-related services for a number of large blue-chip companies and organisations in Ireland, the UK and the Middle East. These include project management of client publications, editorial origination, design & production, digital strategy and content marketing solutions.

Adworld is also a co-founder and owner of a number of leading events and award programmes. These include The Media Awards, the biggest and most coveted awards event for the advertising and media industry in Ireland; the Love Radio Awards, the leading advertising awards for the Irish radio industry and The Mobile Marketing Awards, which celebrate excellence in mobile marketing in Ireland.

I joined Business & Finance magazine as a journalist in 1988 and over the next ten years, I covered most of the major business stories that unfolded in Ireland, picking up several awards along the way.

In 1994, I was appointed assistant editor of the magazine and in 1997 I was appointed editor. Then in 1998 I was appointed as managing editor and CEO. When the company was sold in 2000, I left to set up my own media consultancy business and worked with a number of Irish and international blue-chip companies in the UK, USA and Middle East, advising them on their media and content and strategies,

Upon leaving DCU, I joined New Hibernia magazine as a reporter and worked on a number of high profile stories/investigations, many of which made national headlines and triggered the resignation of a Government minister and an inquiry into abuse at a children's residential home in Wicklow. In 1987, I was appointed assistant editor of the magazine.