Terra Incognita Ukrainian adventure and ecotourism association - "National Parks of Ukraine: Encoded Identity"

Saatchi & Saatchi Ukraine

Saatchi & Saatchi Ukraine Kiev, Ukraine

1581

Title	National Parks of Ukraine: Encoded Identity
Brief	There are 86 national parks in Ukraine. Different flora, fauna, landscapes and water features make each one unique. How to give them a cohesive identity while also setting them apart? A single logo wouldn’t be enough. Instead, a different version was created for each park, using elements that represent its most prominent natural features…and united by a graphic look that all Ukrainians could relate to: traditional embroidery.
Agency	Saatchi & Saatchi Ukraine
Campaign	National Parks of Ukraine: Encoded Identity
Advertiser	Terra Incognita
Brand	Terra Incognita Ukrainian adventure and ecotourism association
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Packaging, Branding & Design
Creative Director	K...a Sc.....er Subscribers Only
Copywriter	P...ip H...a Subscribers Only
Art Director	A...ey Te.....nyk Subscribers Only
Account Director	A...a Or.....aya Subscribers Only
Designer	K...ia B...ur Subscribers Only