Barbara studied at the Vienna University of Economics and Business Administration. She has been Business Analyst at BC Components in the Netherlands, Market Intelligence manager at Sagem in Vienna and Paris, Product Manager at AV-Holding and Marketing and Sales Manager at Viso Tech in Vienna. Barbara has also been Lecturer in Marketing and Head of the Department for Marketing and Sales at the University of Applied Sciences in Wiener Neustadt for several years. She was appointed Director of the Werbe Akademie Vienna in January 2008, where she is responsible for the curriculum and organization of the academy. She cooperated with agency partners and advertising organizations and supported the development of new courses in the field of advertising, media