Samuel Biss

Key areas of work: Strategic planning and insight; Campaign management and delivery; AM team management and objective setting; Financial forecasting and margin management

Campaigns managed include: SPECTRE film launch partnership, Winter Sale 2015 & 2016 (supporting highest volume trading period of the year), Broadband launch
Channels: Press, digital, retail, OOH, social.

Pivotal role on a fast paced TTL account at one of the world’s most awarded agencies working on one of the world’s largest telcos
Wide-ranging position with heavy emphasis on strategy and stakeholder management, delivering large (£100k+) multi-phase, integrated campaigns
Focus on constructing and implementing unique and insightful propositions to generate aligned and effective work. Achieved through close liaison with planning team to agree the core thought and proposition based on market landscape, data and previous learnings.
Ensure strategy is implemented throughout concepting, design and production process to ensure all deliverables are considered and consistent, generating maximum brand recall, engagement and consumer response.
Meticulous campaign planning and diligent execution, enabled by engaging with a wide range of stakeholders on both agency and client side. Running work with planning, traffic, creative, project management and production, as well as off-shore programmers and research & insight teams at other locations.
Campaigns vary between brand, brand response and demand depending on client requirements. Equally comfortable taking an ATL concept and devising the aligned demand proposition or taking a brand ask from ideation to delivery.
Building strong relationships - creating personal connections with my clients, understanding their personalities and goals, creating a mutually prosperous working environment that enables their development whilst advancing the interests of the agency. Also built, maintained and leveraged key relationships with brand, ATL and media agencies.

Underscore is a leading independent branding agency based in the heart of London's West End. We get underneath brands and add weight, it's as simple as that. We do this online, offline and everywhere in between using a direct but proven and effective three step process that delivers tangible results.

As the head of the Client Services department, I take a hands-on role across the board to ensure the efficiency and profitability of the agency.

The role encompasses business development and pitch preparation & delivery, AM team management, project management and delivery of key client projects, and delegation of others.

Internally, I take responsibility for invoicing, forecasting and financial management, as well as resource management, recruiting and operational company structure and processes to drive the company towards it's overarching business objectives.

Delivering bespoke publications, websites, digital communications and branded materials for a host of prestigious clients of a dynamic media owner and agency
Key skills include:
• Client relationship management
• Business development (networking, company presentations, cross selling)
• Media buying (print, digital)
• Direct marketing and strategic distribution
• Scheduling, time management, quality control
• Recruitment and staffing (ad-hoc, event specific)
• Pitch presentations
• Budget management

Managing high profile accounts for a boutique creative marketing agency.
Key skills included:
• Campaign planning and execution
• Target setting and acheivement
• Media buying (outdoor, print, digital)
• Brand building
• Creative writing
• Quality control & proof reading
• CRM Database management
• Pitch presentations
• Budget management

Building and maintaining a successful desk from scratch for a reputable high street recruitment consultants in the highly competitive commercial sector.
Key skills included:
• Account management
• Business development (cold calling, networking)
• Strategic direct marketing (e-shots, mailouts)
• KPI management
• Negotiation