The transportation companies that actually redesign their entire experience to be healthier for the masses, rather than just tacking on a surcharge for a “wellness upgrade,” will be steps ahead of their competitors.
When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as promise’
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods of approval.
SS+K announced today that Stevie Archer has joined the agency as Executive Creative Director. An alum of Mullen and McKinney, Stevie comes to SS+K from Big Spaceship, where she won, ran and grew the ...
A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in context to the problem they’re trying to solve.
Grossman on his swiss army knife approach as a comedy director and how bringing agency, entertainment and commercial production experience to the table has led him to be the most-awarded comedy directory at Cannes Lions and The One Show.
Pennzoil and JWT are off to the races in this new ad campaign highlighting Ferrari engineering.
Jeremy Jones, Executive Creative Director at JWT Atlanta, was nice enough to sit down with AdForum’s Jamel D. Nelson at a recent event in upper Manhattan showcasing the agency’s “JOYRIDE Circuit” ad featuring iconic oil brand Pennzoil – a campaign that also stars every car enthusiasts dream vehicle: the Ferrari 488 GTB. Enjoy.
New York Festivals International Advertising Awards® announces the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals Executive Jury.
The partnership gives the agency and its clients access to the creative services team of NowThis Studios, along with access to its massively growing millennial audience.
May 13-17th, the 2016 Executive Jury panel will gather together in New York City for five rounds of judging across all mediums and select 2016’s Finalists, First Prize, Second Prize, Third Prize, Grand Award winners, and Best of Show.
The 2016 Executive Jury panel will gather together May 13-17th in New York City for five rounds of judging across all mediums and select 2016’s Finalists, First Prize, Second Prize, Third Prize, Grand Award winners, and Best of Show.
<p>McCann Health is Agency Network of the Year, Langland Awarded Global Healthcare Agency of the Year, Grand Global Goes to Downtown Partners<span> </span></p>