Pete is Managing Director at VCCP, responsible for overall company direction, client relationships and new business. He joined VCCP London in 2008, progressing to Head of Digital, before launching our Australian operation in 2012, following a spell as Chief Innovation Officer at Group M’s MEC in Sydney.
He has worked with Compare the Market, McDonald’s and Unilever in both Australia and the UK, and also led the VCCP team developing the advertising for the London2012 Olympic Games. Pete is also a visiting lecturer in advertising and digital at UNSW and UTS.