Jennifer Scott
Managing Director, New York Ogilvy Public Relations at Ogilvy
New York, United States
About me
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Positions
Managing Director, New York Ogilvy Public Relations
As MD of the New York office of Ogilvy Public Relations, Dr. Scott is responsible for the strategic direction of the office and maintaining its operational integrity and quality of work. She oversees integration with other Ogilvy disciplines, including O&M Advertising and OgilvyOne, and works closely with existing and potential clients to hone strategic approaches and craft powerful campaigns.
Over the past 20 years, Dr. Scott has worked across a spectrum of industries and geographies to manage reputation and crisis response, strengthen new and established brands, develop employee engagement programs, advocate for public policy initiatives, inspire behavior change and evaluate the impact of campaigns. She has a specialist background in research and strategy. Dr. Scott has worked with clients, including the Government of Mexico, GE, DuPont, Pfizer, Kimberly-Clark, Unilever, NYSE and Wells Fargo to navigate challenging competitive environments, develop and refine reputation and create compelling advertising and communications. Dr. Scott has provided counsel on foreign and domestic public policy environments for clients including the Association of American Railroads, the American Chemistry Council, the MPAA, USAID in Russia and Romania, the Government of Norway and the Government of Greece. She has also developed communications campaigns in support of public health and safety initiatives for many of Ogilvy’s social marketing clients, including the NIH, CDC, NKDEP, the AAA and the World Bank. Dr. Scott has worked on the branding and marketing of various consumer products and services for companies such as LG Electronics, Intel, Charles Schwab, and Quaker/ Tropicana, as well as the development and evaluation of media products for the Disney Channel, Scholastic and PBS. Prior to leading the New York office, Dr. Scott was Global MD for Strategy+Planning and MD of Insights & Research at Ogilvy PR. Prior to this, she was President of StrategyOne, Edelman’s specialist research company, and has also served as Senior Vice President at SS+K, and Vice President at the Sawyer Miller Group. Dr. Scott received her B.A. in Politics and Psychology from the University of KwaZulu/Natal in South Africa. She has a Doctorate in Politics from Oxford University, England.
Over the past 20 years, Dr. Scott has worked across a spectrum of industries and geographies to manage reputation and crisis response, strengthen new and established brands, develop employee engagement programs, advocate for public policy initiatives, inspire behavior change and evaluate the impact of campaigns. She has a specialist background in research and strategy. Dr. Scott has worked with clients, including the Government of Mexico, GE, DuPont, Pfizer, Kimberly-Clark, Unilever, NYSE and Wells Fargo to navigate challenging competitive environments, develop and refine reputation and create compelling advertising and communications. Dr. Scott has provided counsel on foreign and domestic public policy environments for clients including the Association of American Railroads, the American Chemistry Council, the MPAA, USAID in Russia and Romania, the Government of Norway and the Government of Greece. She has also developed communications campaigns in support of public health and safety initiatives for many of Ogilvy’s social marketing clients, including the NIH, CDC, NKDEP, the AAA and the World Bank. Dr. Scott has worked on the branding and marketing of various consumer products and services for companies such as LG Electronics, Intel, Charles Schwab, and Quaker/ Tropicana, as well as the development and evaluation of media products for the Disney Channel, Scholastic and PBS. Prior to leading the New York office, Dr. Scott was Global MD for Strategy+Planning and MD of Insights & Research at Ogilvy PR. Prior to this, she was President of StrategyOne, Edelman’s specialist research company, and has also served as Senior Vice President at SS+K, and Vice President at the Sawyer Miller Group. Dr. Scott received her B.A. in Politics and Psychology from the University of KwaZulu/Natal in South Africa. She has a Doctorate in Politics from Oxford University, England.