Will Good (Will)
Worldwide Head of Business Development at Geometry Global - London HQ
New York, United States
About me
All about doing things simply and boldly, rolling up sleeves (and with the punches), and always on the look out for a big opportunity.
Passionate about motivating the people around him to aim higher and do better, whether it’s a client network, or a pitch team of 2, single discipline or all of them.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Worldwide Head of Business Development
London, United Kingdom
September 2014 - Present (10 years 2 months)
Will Good is Global New Business Director and is based in London. He is responsible for driving our global new business culture and framework.
Global Client Lead, Coca-Cola
London, United Kingdom
September 2013 - Present (11 years 2 months)
Global New Business Director
London, United Kingdom
September 2013 - September 2014 (1 year)
Responsible for Global New Business Strategy, Performance, Operations and Culture
Business Development Director EAME
Ogilvy Action
United Kingdom
2008 - 2013 (5 years)
Responsible for European growth platform, delivered 30% new business growth year on year.
Led winning major global, local and regional pitches, including Coca Cola, Adidas, Triumph, Lego, BAT and Ford with Ogilvy Action and contributed to global pitch wins with Ogilvy & Mather and WPP on SC Johnson, Philips, Coca-Cola to name but a few.
Led winning major global, local and regional pitches, including Coca Cola, Adidas, Triumph, Lego, BAT and Ford with Ogilvy Action and contributed to global pitch wins with Ogilvy & Mather and WPP on SC Johnson, Philips, Coca-Cola to name but a few.
Led all BAT business on all VFM brands including all communication strategies, campaigns, campaign frameworks, consistent application and managed agency performance across 42 European markets.
Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.
Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.
Led all BAT business on all VFM brands including all communication strategies, campaigns, campaign frameworks, consistent application and managed agency performance across 42 European markets.
Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.
Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.
Education
1988 - 1992 (4 years)
