About me
As Regional President, Martin leads Wunderman throughout Asia Pacific. He oversees Wunderman’s efforts in 14 countries, including Australia, and was appointed to the Wunderman Executive Board in 2014.
Martin came into the roles following his position as Chief Operating Officer of Wunderman Brand Experience, streamlining operations and creating a more integrated digital global offering.
A veteran marketer, Martin served as Global Managing Director for Team Nokia from 2010 to 2013 directing a team of 550 in 50-plus markets. Before that, he built Wunderman International, our agency in Tokyo, from the ground up. The business grew to nearly $10 million in just a few years. These experiences give him a unique perspective on the agency, its operations, its technology and its talent.
Prior to joining Wunderman in 2006, Martin was with OgilvyOne, where he was the General Manager of OgilvyOne Tokyo and Managing Partner, Interactive. While there, he led the American Express team for the Ogilvy Group, including development of advertising, direct, digital and loyalty programs. He was responsible for the growth and development of digital services and partnerships.
Martin spent seven years at Agency.com (Omnicom Group) where he was Vice President of Client Services in New York, leading the Compaq and Verizon accounts. He then moved to Colorado to become Regional President, serving GM and Sprint and other Fortune 500 brands.
Martin has a Bachelor of Arts from Williams College and was formerly an English teacher in New York City. He now resides in Singapore.
Skills
- Digital Strategy
- Digital Marketing
- Direct Marketing
- Integrated Marketing
- Mobile Marketing
- Advertising
- Online Advertising
- Online Marketing
- Marketing Strategy
- Management
- Social Media Marketing
- Leadership
- Interactive Marketing
- Relationship Marketing
- Interactive Advertising
- E-commerce
- Email Marketing
- SEM
- Analytics
- Digital Media
- Web Analytics
- B2B Marketing
- Brand Development
- Strategic Partnerships
- Marketing Communications
- Database Marketing
- Management Consulting
- Strategy
- Media Planning
- Marketing
- CRM
- Customer Relationship...
- Social Media
- Mobile Devices
- Asian Markets
- Global E-commerce
- P&L
- Global Operations
Talent you might be interested in
Positions
President, Asia Pacific
Member of the Wunderman Executive Board.
Regional advertising Awards:
-DMA 2015 Asia Judge
-Spikes Asia Speaker 2014
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, Today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY).
Chief Operating Officer, Brand Experience
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses.
Managing Director, Global Client Lead
Interim CEO, Wunderman UK
Representative Director, Chairman of the Board
During this period, additionally relaunched Wunderman Beijing. Recruited and managed the Wunderman Beijing operations.
