With expertise in directing major brand and strategic design initiatives, Jeff leads client teams serving leading companies worldwide. Jeff’s 20-plus years of experience include guiding strategy, brand and design work for VSA’s relationship with GE for more than a decade. His work for Goldman Sachs, USAA, Wilson Sports, Cingular Wireless and IBM have encompassed global brand identity and naming, brand systems, advertising, package design, collateral, environments and stakeholder communications in both consumer and business-to-business engagements.