Vijay Prakash Jai

Have handling Businesses independently & have successfully launched & established a Leading Brands in UAE. Thorough media knowledge with an enriching experience in Print Media, Fabrication, Events, Marketing & Brand Solutions.
Clients Handling:
 Majid Al Futtaim Fashion
 DAMAC PROPERTIES Co. LLC.
 IFFCO
 ADPC
 BenQ (M.E.) FZE
 AW Rostamani/Arabian Automobiles
 Britannia Industries Limited UAE
 Baskin Robbins/Galadari Group
 Consilium Middle East (FZC)
 Papa Murphy's | Take 'N' Bake Pizza
 GITEX Technology Week
 ADIPEC
 The Big 5 International Building & Construction Show 2014
 Gulf Traffic Exhibition Conference Awards 2014
Agencies:-
 Publicis Middle East UAE
 Leo Burnett Group MENA
 Tonic International

Main Responsibilities:
 Responsible for Business Development,Responsible for Ideating, Conceptualization, Brand identification & research
 Responsible for Branch Operations, Marketing Communication, Brand building activities, Strategic Planning, Media Planning Managing and running complete care of Procurement, Purchase & Administration Management, Logistics, Vendor Management
 Handling Brand promotional activities & Responsible to strategize the marketing calendar & Plan and to implement the same. Facilitate the top line achievement through Online Marketing campaigns, ATL & BTL campaigns.
 Creation of Creative’s from briefing to implementing the same in ATL/BTL activities. Creations of Leaflet/Brochures other marketing collaterals.

Have handled Businesses independently & have successfully launched & established a Leading Brand in the Cinema Activation Domain.
Specialties
Thorough media knowledge with an enriching experience in print, Cinema / Multiplexes (Advertising Sales), Brand Associations with Movies (Entertainment Marketing & Brand Solutions).
Main Responsibilities:

Understand the KSS business concept. Developing and promoting Franchise business, proposals nationally and international tie-ups, Leasing Franchise’s & marketing strategies for Miniplex Project.
Handling Brand promotional activities.
Responsible to strategize the marketing calendar & Plan and to implement the same.
Facilitate the top line achievement through Online Marketing campaigns, ATL & BTL campaigns.
Creating brand through Press Meets & Events to increase the awareness & brand recall in Market.
Creation of Creative’s from briefing to implementing the same in ATL/BTL activities.
Creations of Leaflet, Brochures, other marketing collaterals.
Liaisoning with government functionaries for licenses. Appointment of advocates for due diligence and legal aspects
Negotiation & leadership skills to co-ordinate and oversee all marketing aspects including advertising, press conference & publicity in respective regions
Miniplex Business performance with regards to Revenue Generation & Marketing Leads.
Franchise Management & Building relationships for smooth operations of the business.
Appointing Marketing Executives & Mentoring of team members to achieve performance targets. Implementing d enforcing company process and procedures.
Local advertisement revenues. Management of E education & generation of revenues.
Lock F&B, Security and housekeeping contracts. Prepare & constantly review MIS of HNI’s and networking individuals/ Agents/ Real estate owners or brokers/ Real developers and HWP’s.

Specialized in Marketing Communication Retail Business, OOH, BTL Activations, Promotions, Visual Merchandising & Audit’s Campaigns, Corporate Events & Conferences, & Entertainment Events

Responsible for Branch Operations, Marketing Communication, Strategic Planning, Media buying, Media Planning.
Successfully handling Operations across south India. Responsible for Vendor Management across south India.
Responsible for Ideating, Conceptualization, Brand identification & research
Successfully handled many big events, road shows and promotional activities for big business giants to their complete satisfaction
Client Handled and Business Generated:

Axis Bank, ING Bank, Aircel, Idea Cellular, Tanishq, LG, Hero Moto compo, Mahindra & Mahindra

Signature Event:
Machdar Sports Super Series Launch @ Mumbai and event planning in Dubai.
Mahindra & Mahindra XUV 500 airport launch activity. Mahindra & Mahindra XYLO2 airport launch
Axis Bank Premium Branch Launch @ Kochi,
ING Bank logo makeover & Visual Merchandising & Audit’s Campaigns(ATM) pan India, (Backlit ACP & Acrylic Signage work)
Karvy logo makeover pan India & Visual Merchandising & Audit’s Campaigns , (Backlit Signage work)
Edelweiss logo makeover & Visual Merchandising & Audit’s Campaigns pan India. , (Backlit Signage work)
Visual Merchandising & Audit’s Campaigns for Idea Cellular

Specialized in Brand Activations, Promotions, Corporate Events & Conferences, Team Building & Entertainment Events

As a Activation Head: Successfully handled Activations Team with 5nos. BDE’s, 2nos. CSE’s & 3nos. Ops Executives
Successfully handled Activations Team as an Individual profit making center
Responsible for Business Development as per targets (PA). Responsible for Ideating, Conceptualization, Brand identification & research
Successfully handled many big events, road shows and promotional activities for big business giants to their complete satisfaction

KEY RELATIONSHIPS:
Internal: Sales Department, Catering, Food & Beverage, Front Office, Reservations, Banquets sales, Food festival.
Targeting new business opportunities nationally and international tie-ups
Building and maintaining existing relationships.
Successfully handled all corporate clients and generated huge business revenues for the management to their complete satisfaction
Develop and maintain a contact and customer database within the following market segments
Develop and promote product image and awareness by direct mail campaigns and attendance of key travel and tourism tradeshows.
To host any promotion events or external site as required by the Director of Sales
And Accounting
External: Guests and Meeting Planners

Notable Contributions for Various Multitasking Projects:
 Responsible for Branch Operations, Marketing Communication, Brand building activities, Strategic Planning, Mall Branding Media/Kiosk Space planning and buying.
 Managing and running complete care of Procurement, Purchase & Administration Management, Logistics, Vendor Management and Facility Management.
 Devising & Developing business proposals & marketing strategies for internal and external clients
 Liaisoning with registered vendor’s functionaries for events and setups.
 Appointment of new vendor’s of all aspects
 Negotiation & leadership skills to co-ordinate and oversee all events setup aspects including F&B