Zaid Al-Zaidy Publications

The history of advertising is the history of culture and society. Since World War II, we've seen four distinct eras of communication, each the child of its age. The age of function, the age of emotion and the age of ideology have brought us to where we are today. We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers

A response to the Diversity challenges set out by the IPA

Two 'Disruptive' technology trends that marketers should note.

How to make print media a modern media.