My Latest Work
SEE ALL WORKFrench Kiss & Ride
French Kiss & Ride
Little Girls Hijack Age Warning During Prime Time
"Eat the Art" pop-up museum
About me
This profile was created because Piet Wulleman has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
People I worked with
Geoffrey Hantson
Chief Creative Officer
Happiness Brussels, an FCB Alliance, Bruxelles
Katrien Bottez
Executive Creative Director
FAMOUS
Elke Janssens
Global Account Director
Happiness Brussels, an FCB Alliance
Kris Hoet
change agent
WARPED
Jochen Van Lysebettens
Account Manager
Duval Guillaume
My Work
SEE ALL WORKIdea 5
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 4
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 3
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 2
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 1
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Positions
Head of Strategy
A consumer psychologist by education, Piet has over 20 years of experience in brand building, working for agencies such as Saatchi & Saatchi and BBDO, before joining Duval Guillaume in 2011. His passion is helping brand teams “give birth” to a positioning, and helping creative teams find sharp consumer insights to turn into powerful communication.He is Author of “De Verlichte Merkdespoot” (“The Enlightened Brand Despot”, 2013), in which he argues that a powerful brand positioning should not be exclusively based on the whims of consumers, but mainly on the DNA and internal culture of a brand.
French Kiss & Ride
- BRAND:
- Air France Belgique
- AGENCY:
- Duval Guillaume
French Kiss & Ride
- BRAND:
- Air France Belgique
- AGENCY:
- Duval Guillaume
"Eat the Art" pop-up museum
- BRAND:
- Castello
- AGENCY:
- Duval Guillaume
Idea 5
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 4
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 3
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 2
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Idea 1
- BRAND:
- Seth & Riley's Garage
- AGENCY:
- Duval Guillaume
Jamming Prime Time TV Shows
- BRAND:
- Base 4G
- AGENCY:
- Duval Guillaume
Mindtunes
- BRAND:
- Smirnoff
- AGENCY:
- Duval Guillaume
Mindtunes
- BRAND:
- Smirnoff
- AGENCY:
- Duval Guillaume