Tinder - "Proud Kisses"

VML London, United Kingdom

6040

Title	Proud Kisses
Brief	At gay pride around the world, the kiss has become a powerful symbol. One that breaks barriers and prejudices by showing love and acceptance in the face of homophobia. But this year, in a time of social distancing, gay pride has been cancelled and kisses are out of the question. We will create an Instagram filter that allows people to take a selfie, posing as if they are about to kiss another person. All photos shared with #ProudKisses will be randomly matched, allowing us to create images of thousands of different people sharing a kiss, no matter their sex, gender, race or sexuality.
Agency	VML
Campaign	Proud Kisses
Advertiser	Tinder
Brand	Tinder
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Copywriter	E...an . Subscribers Only
Art Director	We.....eao C...s Subscribers Only
Executive Creative Director	D...el P....ll Subscribers Only
Account Manager	M...a A....es C..o Subscribers Only
Web Developer	M...ya Ma.....do Subscribers Only
Creative Technology Director	D...el S...nz Subscribers Only
Copywriter	E...an . Subscribers Only
Art Director	We.....eao C...s Subscribers Only
Web Developer	M...ya Ma.....do Subscribers Only