Martin Gauthier

In 1992, Martin earned a B.A. in marketing from UQTR, and in november 1997 became one of the founders of stratego media, a company that quickly went on to achieve great success. Following the merger between stratego media and Sid lee in 1999, martin became vice president and a senior partner. While his initial role was in the interactive field, this quickly expanded to include multidisciplinary mandates that go above and beyond interactive communication. Martin uses his background in non-traditional and relationship marketing to help our clients develop innovative approaches to modern forms of communication, to adapt to emerging consumer trends and behaviours. The house party concept, developed for adidas, is a perfect example of this.

While other agencies continue to work within silos, martin has instilled an interactive approach in all employees of the agency, which they apply to every project with vigour and enthusiasm. And the team spirit he has developed with the other partners is a source of constant inspiration.

Martin has played a major role in Sid lee’s development, bringing to the table a mature view of media and relationship marketing as he continues to innovate. His four screens idea, for example, maximizes the client’s investment by distributing creative content across multiple platforms (web, cell phones, interactive screens in stores and interactive television) to reach an increasingly transient and fickle consumer population.

Over the years, martin has worked with clients including Cirque du Soleil, Gaz metro, Red Bull, MGM Mirage, adidas, Wines of France, Bordeaux, Sopexa, Tourisme Montréal and the Société des alcools du Québec.