David Berne

EVP, Chief Strategy Officer at RPA

Santa Monica , United States

About me

As RPA’s director of strategic planning, Berne oversees one of the largest account planning departments on the West Coast. He counts a number of automotive accounts among his major accomplishments at RPA. While working for Ford Dealer Advertising Associations across the United States, he learned the importance of building short-term business while building brands, helping Ford surpass Chevy to become the best-selling trucks in Texas by repositioning them toward the personal-use market. Berne began his RPA career working on Honda, eventually becoming lead planner on Acura as well. During his 12-year tenure, Honda’s market share has nearly doubled in the U.S.

In addition to working on the automotive sector, Berne has developed successful brand positions and national advertising campaigns for clients such as Farmers
Insurance, La-Z-Boy and Mandalay Bay. His experience includes travel and leisure, financial services, entertainment, CSR and more. For this expansive portfolio, Berne is a two-time winner of the Jay Chiat Award for Excellence in Strategic Planning.

A Detroit native, Berne began his career producing TV commercials. He shifted to account planning after earning a philosophy degree from Boston University.

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Positions

EVP, Chief Strategy Officer

RPA

Description

As RPA’s Chief Strategy Officer, Berne oversees one of the largest account planning departments on the West Coast. He counts a number of automotive accounts among his major accomplishments at RPA. While working for Ford Dealer Advertising Associations across the United States, he learned the importance of building short-term business while building brands, helping Ford surpass Chevy to become the best-selling trucks in Texas by repositioning them toward the personal-use market. Berne began his RPA career working on Honda, eventually becoming lead planner on Acura as well. During his 12-year tenure, Honda’s market share has nearly doubled in the U.S.
In addition to working on the automotive sector, Berne has developed successful brand positions and national advertising campaigns for clients such as FarmersInsurance, La-Z-Boy and Mandalay Bay. His experience includes travel and leisure, financial services, entertainment, CSR and more. For this expansive portfolio, Berne is a two-time winner of the Jay Chiat Award for Excellence in Strategic Planning.
A Detroit native, Berne began his career producing TV commercials. He shifted to account planning after earning a philosophy degree from Boston University.