Khartoon Ohan

Khartoon Ohan

Senior Vice President Business Development at MDC Partners
New York, United States

Positions

Senior Vice President Business Development
MDC Partners
July 2015 - Present (9 years 5 months)
MDC Taps Mediacom's New-Business Vet Khartoon Weiss
Managing Director, Chief Growth Officer
MediaCom
2013 - 2015 (2 years)
- Account gains of over $1.2 billion in billings within 24 months with clients Anheuser-Busch InBev, ADT, American Legacy Foundation (truth.com), Canon, DSW, ebay, Mars, Merck, Tempur-Sealy, Spin Master and more.
- Developed and directed long-term strategic objectives and growth for MediaCom North America.
- Honored and ranked as AdAge’s “40 Under 40” and AdWeek's "Top 50” movers and shakers behind the world’s top brands.
- Solicited and sourced client prospects, RFIs/RFPs, cultivated organic growth among existing client base, and uncovered additional revenue streams with consultants, content publishers and agency partners.
- Created, wrote, strategized, pitched, and implemented large-scale media and marketing programs for prospective clients, across all media, data and analytic platforms and offerings for Fortune 100 clients.
- Agency responsibilities included oversight of revenue, talent recruitment and retention, and operations of MediaCom North America.
- Managed strategic relationships with C-level clients, stewarded GroupM and WPP management relationships, and liaised and managed sister agencies within WPP network.
Vice President of Integrated Marketing Solutions
iHeartMedia, Inc.
2011 - 2013 (2 years)
- Responsible for net-new incremental client and revenue growth, prospecting, identify emerging market opportunities and trends, as well as generating prospective leads.
- Managed national and local teams across 150 U.S. markets and served as single point of client and internal contact.
Developed multimillion dollar integrated campaigns and served as client-direct business lead, elevated media relationship between CCM+E and Fortune 100 brands to drive revenue; goals exceeded $100+mm in billings.
- Created and executed customized in-market campaigns for American Express, Budweiser, MasterCard and more.
- Led integration of B2C and B2B advertising and digital campaigns, oversaw development of branded content and sponsorship opportunities for iHeartRadio, execution of media, campaign performance, measurement, and ROI.
Vice President, Director, New Business Development
New York, United States
2005 - 2011 (6 years)
- Account gains of over $3 billion in agency billings achieved for global and domestic clients, including: Arby’s, Bank of America, Best Buy, Hertz, Hyatt, Johnson & Johnson, Monster.com, Motorola, New Balance, Orbitz.com, P&G, Pinnacle Foods, Six Flags, Starbucks, Sony, and more.
- Managed multimillion global pitches and budgets, developed and executed scopes of work, staffing plans and compensation plans.
- Planned and performed quantitative and qualitative research, assessed clients’ source of business, targets, competitors and category whitespace.
- Agency of The Year by AdAge and AdWeek, “Network of the Year” by the Cannes Lions International Advertising Festival and The Gunn Report for creativity 2009–2012.
Senior Account Management
Ogilvy & Mather
2002 - 2005 (3 years)
- Account Management experience supporting American Express, Kraft Foods Brands, Post Cereals, SAB Miller and various accounts pitched by agency.
Account Management
Grey Group
2000 - 2002 (2 years)
- Account Management experience supporting Pfizer OTC brands and various accounts being pitched by agency.

Education

BA, Psychology & Marketing

Simon School of Business Administration - Business Certificates in Marketing and Personnel Management

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