About me
With over 20 years of experience, Vida is an award-winning creative leader known for crafting innovative solutions that deepen consumer engagement and foster emotional connections between brands and audiences.
Currently, she serves as Senior Vice President, Creative at The New York Times Advertising, where she leads the department’s creative vision and execution. She oversees T Brand Studio, the team responsible for creating bespoke content that bridges brands with the renowned storytelling legacy of The New York Times.
Previously, she held the roles of Chief Creative Officer at Fake Love and HelloSociety, two agencies under The New York Times Advertising umbrella. These agencies expanded T Brand’s off-platform capabilities, empowering brands to make meaningful impacts beyond traditional media.
Her career spans publisher, brand, and agency-side creative leadership, including key roles at global powerhouse The Walt Disney Company and advertising giant DDB Chicago. This unique trifecta of experience has enabled her to bring a well-rounded perspective to her work, blending storytelling mastery with strategic brand insights.
She has partnered with blue-chip brands across diverse categories, producing award-winning campaigns recognized by Cannes Lions, The Effies, Communication Arts, The Art Directors Club, the Chicago Creative Club, and the London International Awards, among others. Beyond her creative work, she is an active contributor to the industry as a juror for prestigious award shows, a featured panelist, an op-ed writer for leading publications, and a mentor and speaker at national events.
Her career reflects an unwavering commitment to creativity, storytelling, and driving brand innovation.
Skills
Sector Experience
Talent you might be interested in
My Work
SEE ALL WORKPositions
SVP Creative & Strategy, NY Times Advertising
VP Creative, Advertising & T Brand Studio Jun 2021 - Present
Executive Creative Director Jul 2020 - Present
Group Creative Director
Responsible for overall creative team, all levels of talent from Jr to Sr staffers. Provides daily management of the team and workflow in order to keep the VP, Creative abreast of all departmental developments. Assesses team members for professional growth and aids in their creative development. Overall act as a leader, mentor, and ideation catalyst; fostering a collaborative culture. Provides hands-on creative output as an experienced writer and designer with over 20 years of experience. Manages timelines and budgets to assure all creative materials are delivered according to the schedule as determined by the project management and account team. Gives internal and external presentations of creative material and is responsible for all orchestration of campaign execution. Works as a cross-departmental liaison, partnering with the Disney International Parks and Resorts Strategy team and affiliates, in developing total market, cross-platform, marketing campaigns.
Chief Creative Officer (CCO)
Executive Creative Director
EVP, Chief Creative Officer
Expertise in delivering creative solutions for total & diverse markets. Creative leader and change agent, dedicated to delivering insightful solutions to build consumer-to-brand bridges, increasing relevance and brand affinity. Management and LeadershipExecutive-level management team hire; new role for the agency with an emphasis on restructuring and rebranding the agency’s creative offerings. Specific emphasis placed on elevating the agency’s presence in the advertising industry at large and elevating the creative output. My CCO role spanned leadership across 3 offices, management of creative and production departments, over 30 staffers and $1.8M staffing budget. Responsible for upgrading all creative talent; elevating the expertise in the department, digital IQ and understanding, strategic acumen, and overall delivery of stellar client solutions. Overall act as a leader, mentor, and ideation catalyst; fostering a collaborative culture across the agency. Re-ignited the new business pipeline, resulting in 3 consecutive new business wins within 5 months and increased agency profitability by 23%. Contributed to RFP development, scoping and contract negotiation process as it related to new business and existing client business. Restructured the agency’s pitch practices and internal project management process. Prepared and delivered internal, as well as client presentations. Oversaw production of all creative deliverables as a cross-departmental agency lead.
New Business Wins |
Spalding (2015)WON Tony Roma's (2015)WON The Glenlivet (2016)WON Disney (2016)WON Sony (2016)WON Constellation Wines (2016)WON Bristol-Meyers Squib (2016)
EVP, Chief Creative Officer
Restructured and expanded the creative vision of GlobaHue to deliver Total Market/Cross-Cultural creative ideation. Creative staff grew by 40%. Required all incoming talent to be digitally agnostic to build the agency’s digital capabilities and IQ. Revamped the creative department ideation process to provide synergy and creative alignment with the agency strategic planning function. Provided scoping for new business and contract negotiation. Maintained daily management of department budgets, P&L and FTE’s as determined by client scope. Mentored, educated and evaluated all creative staff and managed all broadcast/print production personnel and budgets.As a part of the agency Executive Leadership Team, I was also responsible for supporting/developing the business goals of the agency, by fostering agency culture development and establishing the agency’s creative presence in the overall marketing industry.
New Business Wins |
Autozone, Duralast Brand (2014)WON HBO Multicultural (2013)WON NBA International (2013)WON United Airlines (2013)WON US Bank (2013)WON Susan G. Komen (2011)WON Jeep Brand, U.S. (2009)
VP, Creative Director
New Business Wins |
Dell Computer Corp acct / US and Europe Markets (2004)WON McDonalds – Agency reinstatement (2003)WON Qwest Communications (2002)
