Bradley Eldridge

As a Partner at Soap, I'm responsible for business and management decisions for the company’s growth and future. As Creative Director my responsibilities extend to nurturing the wider creative team and culture while managing a client portfolio that most recently includes Cancer Institute NSW, ReachOut.com, ING Direct, Sanitarium Weet-Bix and UP&GO.

My work at Soap has been awarded at Cannes, MIXX and Spikes – and the agency has won the AdNews Digital Agency of The Year four times. I've spoken at the AGIdeas conference in Melbourne. I judged the cyber category at the Cannes Lions Festival in 2008 and I'm a regular on local award panels.

I appeared on the Gruen Transfer Pitch segment in 2009. I've guest lectured at Charles Sturt University, St George TAFE, Enmore TAFE and I regularly attend events at those institutions to promote careers in digital. I'm currently on the board of advisors at Billy Blue assisting with the course structure for their Digital Degree.

Outside of work I love taking my kids to see animated films, taking photos and mountain biking with mates.