Susanna Fagring

Susanna strongly believes in the power of creativity. Not only to help connect brands with consumers on a storytelling level, but also to bring people together in an organization to shape more human and disruptive cultures and output. She believes there is creative excellence to be discovered in any organization and individual and she loves helping organizations to get there.
In her 20+ year long career Susanna has helped many companies transform into globally awarded brands with significant business impact. During her 17 years with creative agency Forsman & Bodenfors, the agency emerged to become one of the most awarded agencies in the world and was recognized by Cannes Lions as one of the best independent agencies of the decade in 2020. She has been awarded by Cannes Lions, Clios, D&AD, Epica, Spikes and LIA. The Glass Lion for SKII’s campaign Marriage Market in 2016 is the one closest to her heart.
In August 2018 Susanna moved to Singapore to set up Forsman & Bodenfors and acted as CEO until December 2021, leaving a creative powerhouse of 22 people. During her time in Asia she was a strong advocate for increasing the number of women in leadership positions. In 2020 she was Shortlisted for “CEO of the Year” and “Entrepreneurship of the Year” in Campaign Asia’s Women Leading Change Awards.
In January 2022 she started Mandai Loop with the aim to offer the industry a more flexible and scalable set up with some of the best strategists and creatives in the world.