About me
Throughout my career I've continuously been involved in starting new initiatives. I thrive on setting things in motion. Apart from the business side, I love working on innovative ideas, campaigns, products and services. I believe relevant stories and services are the most powerful tools to make brands worth talking about in an era of advertising overload.
I work at Google now. Creating opportunities for big ideas (campaigns, products and services) for the biggest advertisers and their agencies in Northern Europe. We help finding amazing opportunities in data, boost the ideation process through tools and workshops and implement amazing tech and media innovations.
In previous years, I have had the privilege of working with, and for some of the most talented brands, agencies and people out there. Although I consider myself a digital native, I have created integrated campaigns, films, games, mobile experiences, products and future concepts for global brands like:
Nike, Google, Converse, Volkswagen, Vodafone, Philips, KLM, Diageo, Fox and Heinz.
I have been rewarded with over 30 industry awards and honors, including Cannes Lions, Eurobest, Webby, Contagious Magazine, the FWA, ADC, SpinAwards and Emerce.
Skills
- Social Media
- Management
- Advertising
- Craft
- Start-ups
- Marketing Communications
- Productions
- Production Companies
- craft world-class...
- experienced agency...
- Digital Marketing
- Digital Strategy
- Marketing
- lead large scale...
- improve visual design
- lead production work
- Media Planning
- Digital Media
- lead digital teams
- build client...
- manage innovative...
- strengthen creative...
Sector Experience
My Work
SEE ALL WORKSUNSHINE IN THE NETHERLANDS
- BRAND:
- Google Wind
- AGENCY:
- WeFilm
Shake Things Up
- BRAND:
- Orangina
- AGENCY:
- Dentsu Creative
KLM Surprise
- BRAND:
- KLM
- AGENCY:
- Boondoggle Amsterdam
Positions
Creative Lead, Northern Europe - Google
Google
August 2015 - Present (9 years 5 months)
Working at Google Zoo. Responsible for Northern Europe (Benelux, Nordics). The Zoo is a team of 130 global creative collaborators helping brands and agencies to make their ideas bigger. We use data to find compelling consumer insights and problems to solve, offer tools and methods to create user first campaigns and services and offer Google technology to create bigger impact.
Executive Creative Director
Serpenti & Company
August 2014 - July 2015 (11 months)
Serpenti & Company, allowed me to work as Executive Creative Director at Achtung!
while being involved in other inspiring projects and initiatives (see below).
Clients: Vodafone, Volkswagen, Philips, Orangina, Eneco
Achtung! is a creative agency for the connected era. Founded in the age of the web,
the company connects brands and people through impactful stories and engaging experiences.
Equally involved ‘in the business’ (creating ideas, quality of the work)
as ‘on the business’ (operations, hiring, new business).
Other Activities
Member of the Board - Favela Painting Foundation
Communication Advisor - Favela Painting Foundation
Examinator - Willem de Kooning Advertising Academy
Teacher - IMC Weekend School
Founding Partner - Tribe
while being involved in other inspiring projects and initiatives (see below).
Clients: Vodafone, Volkswagen, Philips, Orangina, Eneco
Achtung! is a creative agency for the connected era. Founded in the age of the web,
the company connects brands and people through impactful stories and engaging experiences.
Equally involved ‘in the business’ (creating ideas, quality of the work)
as ‘on the business’ (operations, hiring, new business).
Other Activities
Member of the Board - Favela Painting Foundation
Communication Advisor - Favela Painting Foundation
Examinator - Willem de Kooning Advertising Academy
Teacher - IMC Weekend School
Founding Partner - Tribe
Founded in 2004, Anomaly is a new-model, multidisciplinary marketing communications firm/advertising agency with offices in New York, Toronto, London, Amsterdam and Shanghai.
I worked on on a variety of creative and effective digital campaigns and innovations for global brands like Nike, Converse, Diageo, Mexx and Fox. I was responsible for recruiting exceptional digital talent and building strong working relationships with clients, helping them to inspire and educating them so that they understand great digital work.
Cilents: Nike, Converse, Diageo, Mexx, Fox
I worked on on a variety of creative and effective digital campaigns and innovations for global brands like Nike, Converse, Diageo, Mexx and Fox. I was responsible for recruiting exceptional digital talent and building strong working relationships with clients, helping them to inspire and educating them so that they understand great digital work.
Cilents: Nike, Converse, Diageo, Mexx, Fox
Founding Partner & Creative Director
Amsterdam, Netherlands
2007 - 2012 (5 years)
From its opening in March 2007, we built Boondoggle to be
a digital thinking advertising agency, working for brands like Nike, KLM, Heinz and Rabobank on a pan-European scale. In 2010 Boondoggle was ranked 4th independent agency in the world according to the Cannes Creative Rankings.
As Founding Partner I was responsible for the day to day management of creative work (on 250+ projects), leading key accounts and teams, strengthening the creative output of the agency and managing production. Boondoggle Amsterdam became a team of 23 FTE, with a 15% net profit over 2011 and an average year-over-year business growth of 42%.
Clients: Nike, Heinz, KLM, Rabobank
a digital thinking advertising agency, working for brands like Nike, KLM, Heinz and Rabobank on a pan-European scale. In 2010 Boondoggle was ranked 4th independent agency in the world according to the Cannes Creative Rankings.
As Founding Partner I was responsible for the day to day management of creative work (on 250+ projects), leading key accounts and teams, strengthening the creative output of the agency and managing production. Boondoggle Amsterdam became a team of 23 FTE, with a 15% net profit over 2011 and an average year-over-year business growth of 42%.
Clients: Nike, Heinz, KLM, Rabobank
KLM Surprise
- BRAND:
- KLM
- AGENCY:
- Boondoggle Amsterdam
Founding Partner & Creative Director
SoundCream
2003 - 2007 (4 years)
SoundCream provided technology services for independent record labels and was funded with $500.000 in venture capital in 2005. We handled the digital rights management and online sales of 50,000 records and initiated creative concepts between brands and record labels. It was, back then, an early mix between Beatport and Spotify.
I was one of the two co-founders and responsible for proposing concepts to brands like ID&T, Tommy Hilfiger and MusicDNA (the Dutch Shazam), plus handling the electronic music catalogue and client management. We turned SoundCream into the main technology engine behind download platforms like Radio 538 (#1 radio station the the Netherlands) and Talpa Media (John de Mol).
I was one of the two co-founders and responsible for proposing concepts to brands like ID&T, Tommy Hilfiger and MusicDNA (the Dutch Shazam), plus handling the electronic music catalogue and client management. We turned SoundCream into the main technology engine behind download platforms like Radio 538 (#1 radio station the the Netherlands) and Talpa Media (John de Mol).
Artist
Fenology Records
2001 - 2004 (3 years)
Producing electronic music and releasing it globally through Fenology Records in Germany.
Education
Bachelor of Science (BSc), Communication Science - Faculty of Social and Behavioral Sciences
2001 - 2005 (4 years)
Consultancy Skills, Communication Science Practical: Literature
Study, Communication Science Practical: Empirical Research, Communication Policy, Internal Communication, External Communication, Media Economics, Marketing, Media Planning, Entertainment Genres, Popular Culture, Philosophy of Science, Communication Law and Ethics, Child and Media, Communication and Social Influence, Methods of Communication Research, Internet Communication and Technology, Informatics Business, Introduction to Communication Science, Workshop in Oral and Written Skills, Communication Research and Statistics II, Research Training, The Power of Sound: Pop Music as Mass Medium and Artform, Graduation Seminar, Bachelor Traineeship
