As a strategic, integrated global marketing, growth leader and executive of 20+ years, Zoe believes the key to growth and transformation is an agile and outcome driven approach. Zoe combines experience from building and leading teams around challenges and her ability to understand the marketplace to grow businesses big and small. Her collaborative nature means that she is able to drive energy through any assembly of talents and keep people focused on positive business outcomes. With experiences across all sectors, including banking, retail, pharma, Insurance, CPG, telco and disruptor brands she has led large cross functional teams to deliver thought leadership and winning results.
Zoe’s experience across large networks and independent shops has ensured she has stayed at the forefront of the industry and truly believes that at the intersection of behavioral data, culture, entertainment, distribution, and tech she can deliver powerful solutions that ensure growth for businesses and create measurable ROI.
Before joining Accenure Song, Zoë was the Global Chief Marketing Officer at Engine Group, a position in which she was responsible for growing the group’s global offering, with a particular focus on expanding the client roster.
Zoë came to Engine Group after a long stint with Y&R where she was the Global Client Development Director. Zoë joined Y&R in Australia in 2002 and worked for the agency in North America, England, and Russia, leading teams to a number of high profile new business wins, including Bank of America, Chantix/Champix, Revlon, Special Olympics, and several large projects for Microsoft.