About me
My 12 marketing rules to live by:
1. The whole is richer than the parts.
2. Start and end with a human perspective
3. Tell captivating and memorable stories
4. Turn data into insights that generate 100 ideas
5. Never stop asking WHY
6. Rely on behavioral vs. opinion based data.
7. Focus on what a Brand can DO vs.SAY
8. Distill thinking so that it excites a 15 year old.
9. Accentuate the differences between people -- never neutralize them.
10. Believe in the power of creative problem solving
11. Engage your audience in a 1-to-1 fashion.
12. Accept ambiguity as the first step to innovation
My 5 rules for innovation:
1. Use the future to create the future.
2. Invent your own research methodologies
3. Create your own best practices
4. Take a human, behavioral perspective
5. Create the future you imagine
Specialties: Brand | company vision and values development
Brand Strategy
Account Planning
Brand Planning
Cultural change / management
Brand consulting and strategy
Brand experience and innovation
Product innovation
Digital strategy and innovation
Loyalty and CRM vision, strategy and planning
Shopper marketing and store experience planning
Behavior based research and insights
Data driven insights and analytics
Precision / one to one marketing
Connections Planning
Organizational behavior change
Skills
- Integrated Marketing
- Digital Strategy
- Strategy
- Brand Architecture
- Customer Insight
- Digital Marketing
- Advertising
- Brand Development
- Creative Strategy
- Brand Management
- Marketing
- Analytics
- Creative Direction
- Strategic Planning
- Product Innovation
- Competitive Analysis
- Brand Consulting
- User Experience
- CRM
- Leadership
- Digital Media
- Online Marketing
- Marketing Research
- Segmentation
- Market Research
- Relationship Marketing
- Direct Marketing
- Mobile Marketing
- Media Planning
- Marketing Strategy
- Interactive Marketing
- Thought Leadership
- Strategic Partnerships
- Interactive Advertising
- New Business Development
- Online Advertising
- Social Media Marketing
- Branding
Talent you might be interested in
Positions
Chief Strategy Officer
EVP, Director of Planning
Chief Strategy Officer
-- Helped transform CRI from a digital signage company to a digital experience company
-- Established the in-store digital vision and strategy to drive acquisition and retention of
Macys, Michaels and Bloomingdales’ customers
- Established the strategic vision to create a proprietary digital experience to increase patient
compliance
- Developed Digital Retail of the Future point of view to be showcased at various conferences
Founder & President Clear Skies Ahead
- Directed agency partners’ strategy for securing new business with a 90% success rate
- Inspired Genentech and Roche sales teams to recognize their unifying values and
developed ongoing programs to promote these values and drive successful cultural change
- Grew year over year business revenue by 100+%
SVP - Worldwide Group Planning Director
create a unified vision across all brand communications
- Created a unique perspective around diet via behavior-based insight to secure
$40m for Unilever’s Slim-fast business
- Created a new Brand and product strategy to expand Perrier from a mature` to a more
youth-oriented brand experience
Group Planning Director
change across their innovation, brand strategy, and retail experience.
- Developed cultural insights to grow Sony PlayStation’s brand influence
- Applied youth culture intelligence and insight to secure Adidas global business
