Oversaw and managed the successful international expansion of The Minimart, an independent London based advertising agency. Wholly handled the operational set up, administration, internal structuring and day-to-day management of The Minimart New York with full directorship and financial governance over the running of the business in North America.
Oversaw client servicing and account structuring across the agencies full portfolio of clients (Coty, AG Barr Drinks, Investec and GlaxoSmithKline) and within The Minimart itself; providing strategic insight, direction and actionable recommendations for culture, training, business development and talent acquisition.
Spearheaded two flagship content marketing initiatives for Nokia ('Dot' and Loop') and acted as the account lead on all new product advertising launches for Nokia globally.
'Dot'. Worked with Nokia and Aardman to create a stop-frame animation, which demonstrated the powerful camera capabilities of the Nokia N8. The animation was shot entirely on the device and launched online with no paid for media. The project has received a number of prestigious awards, including Epica D'or for Best Film, Webby's People's Choice Award and a Guinness World Record for the 'Worlds Smallest Character Animation'.
'Loop'. A music making app developed exclusively for the Nokia N8 and C7 on Symbian 3 OS platform. The was launched across Nokia's owned media channels and supported by two online films, which were seeded to key social influencers. After two weeks, 'Loop' was Nokia's best selling music app after Spotify.
Supported all of Ford's advertising launch campaigns and sports sponsorships, plus social, digital, experiential and retail activations in the United Kingdom.