Mountain of Youth, Evian/Danone Water - "Mountain of Youth (90s)"

BETC Pantin, France

Awards

1631

Country: France

Advertiser: Evian

Title	Mountain of Youth (90s)
Brief	The campaign reignites the iconic ‘Live Young’ signature by twisting the universal water myth of the Fountain of Youth.In a magical three-peaked land, lives a group of ‘mountain fairy like people called the ‘evianers’. They are youthful, light-hearted, and cheeky. We follow an intrepid explorer traveling across the Alps searching for the prized source of the Mountain of Youth. But once he finds the location, he investigates every corner without success. What he doesn’t know is that he’s constantly being watched and followed by the ‘evianers’ who have found incredible fun ways of camouflaging within the environment. Their amazing costumes make them look like stalactites, trees, floating pieces of ice or the abominable snowman! They interact with our explorer when he’s not looking, in a game of hide and seek, enough to cast a doubt in his mind, but not to reveal themselves. Once our explorer has almost given up, they decide to share the secret to their youthful spirit with a departing gift: a bottle of evian water, the true source of the Mountain of Youth.
Agency	BETC
Campaign	Mountain of Youth, Evian/Danone Water
Advertiser	Evian
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	90 seconds
Advertising Manager	A....ne Po....nn Subscribers Only
Advertising Manager	D...d Bo....ec Subscribers Only
Advertising Manager	Is....la B...in Subscribers Only
Founder	Me....es E..a Subscribers Only
Vice President (VP)	Do.....ue V...ot Subscribers Only
Account Management	An.....ure B....er Subscribers Only
Account Management	Ma......ice P....on Subscribers Only
Account Management	La.....ne ..m Subscribers Only
Account Management	A...e M...l Subscribers Only
Account Management	A...lie V...y Subscribers Only
President & Chief Creative Officer	R..mi B....et Subscribers Only
Executive Creative Director	An.....tte B....on Subscribers Only
Creative Director	D...d M...in A....us Subscribers Only
Art Director	A....lie Sc....re Subscribers Only
Art Director Assistant	F....an P....la Subscribers Only
Art Director Assistant	R...ne Bo....in Subscribers Only
Copywriter	O....er M...e Subscribers Only
Strategic Planner	C....ent Bo....au Subscribers Only
Strategic Planner	Al.....re Be......san Subscribers Only
Strategic Planner	T...s C...ry Subscribers Only
Traffic	E...ie D...a Subscribers Only
Creative Producer	L...e D....ot Subscribers Only
Production Company	W...a P...s Subscribers Only
Sound Production	..M Subscribers Only
Director	H...y Sc.....eld Subscribers Only
Director of Photography (DOP)	..t Al....er Subscribers Only
Post Production	W...a P...s Subscribers Only
Head of Post Production	O....er Gl....is Subscribers Only
Post-production Producer	B....ne ..m Subscribers Only
Post Production	R...L P..T Subscribers Only
Post Production Executive	T....ime A....ar Subscribers Only
Post Production Manager	Jo....an T....is Subscribers Only
Editor	E....rd Ma.....der Subscribers Only
Editing Company	Ic....am Subscribers Only
Colorist	..m S...h Subscribers Only
Colorization	N..8 Subscribers Only
Color Junior Producer	H...ah G...ge Subscribers Only
Color Assist	M...el T..n Subscribers Only
Color Assist	H....an Ka....ch Subscribers Only
Assistant Editor	A....le D....et Subscribers Only
Assistant Editor	F...ss N...an Subscribers Only
VFX Artist	O..r O....an Subscribers Only
VFX Artist	R...n Du....il Subscribers Only
VFX Artist	M....eu .e B..n Subscribers Only
VFX Artist	J...ph C...e Subscribers Only
VFX Artist	Al.....re Mo......Pez Subscribers Only
VFX Artist	L...s M...o Subscribers Only
VFX Artist	C....ent L....rc Subscribers Only
Flame Artist	G....ory La....is Subscribers Only
VFX Post House	W...ed P...ls Subscribers Only
Head of Post Production	C..l J...e Subscribers Only
VFX supervisor	E...e ..n Re....rg Subscribers Only
VFX Senior Producer	L...h H...n Subscribers Only
VFX Executive Producer	K...la K...y Subscribers Only
VFX Editor	St.....ie Ja....ll Subscribers Only