James Mackenzie

Director of Strategic Planning at Cole & Weber

Seattle, United States

About me

James was an early pioneer in the integration of multi-disciplined, 360° brand strategies. It?s his job to uncover compelling consumer insights that provide opportunities for more meaningful brand experiences.

James joined Cole & Weber United in 1998 with 15 years of U.K. advertising experience, 10 of them as a Senior Account Planner. In his time at CWU, it has been James? job to think ahead in high-tech, financial services, aerospace, outdoor clothing, CRM, packaged goods, Web analytics, luxury hotels and the odd dot-com. Along with his experience in London planning for British Telecom, Visa and Lloyds TSB, his U.S. experience includes Boeing, Washington Mutual, Netstock, TiVo, Gallo and Nike.

James joined Cole & Weber United in April 1998 with 20 years of U.K. advertising experience, 10 of them as a Senior Account Planner.

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Positions

Director of Strategic Planning

Cole & Weber

Seattle, United States

Description

James was an early pioneer in the integration of multi-disciplined, 360° brand strategies. It?s his job to uncover compelling consumer insights that provide opportunities for more meaningful brand experiences. James joined Cole & Weber United in 1998 with 15 years of U.K. advertising experience, 10 of them as a Senior Account Planner. In his time at CWU, it has been James? job to think ahead in high-tech, financial services, aerospace, outdoor clothing, CRM, packaged goods, Web analytics, luxury hotels and the odd dot-com. Along with his experience in London planning for British Telecom, Visa and Lloyds TSB, his U.S. experience includes Boeing, Washington Mutual, Netstock, TiVo, Gallo and Nike. James joined Cole & Weber United in April 1998 with 20 years of U.K. advertising experience, 10 of them as a Senior Account Planner.