About me
I work with incredible people and teams to develop communications that help connect both start-ups and global brands with human beings.
I’m a strategic leader, dreamer and realist with boundless passion and a relentless desire to innovate.
I’m a creative solutions specialist with a unique perspective on building differentiated brands and driving revenue.
I thrive on identifying and guiding strategies rooted in equal parts data, insights, and raw instinct.
Experienced in ancient forms of communication including print, radio and television, and have been deeply engaged in both digital and direct since the late 90s.
Specialties: Global brand development, Business growth strategies, Strategic data driven planning, Content strategies & plans, Direct & performance marketing, Investment prioritization and planning, Contract development and negotiations, Pitch lead & storyteller, Financial management and oversight, Customer profile development, Integrated marketing planning, New product development, Driving revenue & margins, Team builder and motivator, Lifecycle CRM marketing strategies
Skills
- Integrated Marketing
- Digital Marketing
- Interactive Marketing
- Start-ups
- Strategy
- Online Advertising
- Digital Strategy
- Management
- Product Development
- Marketing Strategy
- Marketing
- Advertising
- Business Development
- CRM
- Market Planning
- SaaS
- Creative Direction
- Global Brand Development
- Mac Daddy
- Entrepreneurship
- E-commerce
- Content Strategy
- Brand Management
- LinkedIn Endorser
- Activator of Awesomeness
- Digital Media
- Social Media Marketing
- Leadership
- Lead Generation
- Brand Development
- Online Marketing
- Email Marketing
- Creative Strategy
- Direct Marketing
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Founding Partner & Chief Strategy Officer
SKYLABS
May 2014 - Present (10 years 6 months)
We are an innovation lab with a simple mission: To uncover the alchemy that creates new value for consumers and businesses, through transformative and disruptive concepts, products and solutions.
Head of Marketing
CrowdTwist, Inc.
December 2011 - May 2014 (2 years 5 months)
Listed as one of the top-25 start-ups to watch in 2011, I was solely responsible for the branding, marketing, and communications strategy for this Series-A, New York City based, B2B loyalty technology company. Developed and implemented all marketing and lead generation efforts. Coordinated marketing efforts with the sales team. Directly responsible for the creation and development of all content, the management and integration of our marketing automation tools, development of marketing lists, search engine campaigns, database management, lead nurturing efforts, the creation of all cross-channel marketing materials as well as the company’s overarching brand and corporate strategy.
VP/Group Director, Business Development and VP/Group Director, Marketing
Digitas
February 2006 - August 2011 (5 years 6 months)
Clients: Guthy-Renker, Diageo, American Express
Client lead responsible for the branding and marketing of a new teen acne product launch for Guthy-Renker to be released late 2011. Provided strategic oversight and client partnership across all aspects of American Expresses’ largest retail and travel promotions, Wishlist and Going Once. Business Development lead responsible for strategy and oversight of proactive and reactive growth strategies across three U.S. offices. Client partner and business development leader responsible for orchestrating and selling breakthrough marketing strategies and plans to both prospective and existing clients. Driver of numerous operational efficiencies and builder of both New Business and Client teams. Reported to President and Global CMO.
Client lead responsible for the branding and marketing of a new teen acne product launch for Guthy-Renker to be released late 2011. Provided strategic oversight and client partnership across all aspects of American Expresses’ largest retail and travel promotions, Wishlist and Going Once. Business Development lead responsible for strategy and oversight of proactive and reactive growth strategies across three U.S. offices. Client partner and business development leader responsible for orchestrating and selling breakthrough marketing strategies and plans to both prospective and existing clients. Driver of numerous operational efficiencies and builder of both New Business and Client teams. Reported to President and Global CMO.
Founder
Wasoobi
June 2009 - February 2010 (8 months)
Developed a highly complex digital web based business model and plan to secure venture funding. Established advisory council with nationally recognized CEO’s and business leaders. Created the financial model and overarching business methodology. Partnered with established technology company to co-develop technical specifications and algorithm methodology to drive micro-targeting as well as gate large-scale hacking activity. While unable to secure funding, I gained invaluable experience with large-scale, complex business plan development, and financial modeling against a sustainable revenue plan. Provided me with extensive knowledge and perspective of digital content, online advertising models, and social networks.
Clients: Sony, Estée Lauder, Sprint, Heineken USA, J Fisher, Siemans, Tyco, Publicis
Responsible for business growth, agency management, and client strategy for a creative design and brand agency, with offices in CT and CA. Led all strategic initiatives including the development of brand strategies and architectures for several start-ups. Built marketing platforms and digital experiences for established brands including numerous advertising agencies lacking digital and brand capabilities. Developed relationships with specialty agencies to ensure integrated client offerings. Managed day-to-day operations and new business efforts. Developed margin-based pricing strategy, monitored budgets, and managed overhead costs across all projects. Controlled cash flow and budgets to increase margins and manage overhead costs. Oversaw all project management and senior client relationships.
Responsible for business growth, agency management, and client strategy for a creative design and brand agency, with offices in CT and CA. Led all strategic initiatives including the development of brand strategies and architectures for several start-ups. Built marketing platforms and digital experiences for established brands including numerous advertising agencies lacking digital and brand capabilities. Developed relationships with specialty agencies to ensure integrated client offerings. Managed day-to-day operations and new business efforts. Developed margin-based pricing strategy, monitored budgets, and managed overhead costs across all projects. Controlled cash flow and budgets to increase margins and manage overhead costs. Oversaw all project management and senior client relationships.
Partner
Publicis
August 2001 - March 2005 (3 years 7 months)
Clients: Sprint, Ericsson, Whirlpool, The Ad Council, and Heineken International
Managed brand strategies for the Brand Optimization Systems Group, including all strategic internal and external branding initiatives for global brands. Developed brand guidelines, internal brand training materials and external brand campaigns. Managed event sponsorship marketing for Sprint’s USSA sponsorship of the 2002 Winter Games and executed Sprint's first corporate brand campaign targeting C-suite executives and market analysts to drive increased shareholder awareness of service offerings. Contributed to strategic brand planning during CEO changeover and two corporate reorganizations at Sprint. Developed Heineken Internationals’ first brand knowledge and brand architecture education initiative for distribution to senior marketing leaders worldwide.
Managed brand strategies for the Brand Optimization Systems Group, including all strategic internal and external branding initiatives for global brands. Developed brand guidelines, internal brand training materials and external brand campaigns. Managed event sponsorship marketing for Sprint’s USSA sponsorship of the 2002 Winter Games and executed Sprint's first corporate brand campaign targeting C-suite executives and market analysts to drive increased shareholder awareness of service offerings. Contributed to strategic brand planning during CEO changeover and two corporate reorganizations at Sprint. Developed Heineken Internationals’ first brand knowledge and brand architecture education initiative for distribution to senior marketing leaders worldwide.
Director of Business Development
Broadbridge Media
July 2000 - June 2001 (11 months)
Clients: Adobe Systems, Warner Records, HBO, Showtime, The NE Patriots
Developed integrated online and offline content distribution campaigns to maximize revenue and promotional value of media assets, raise awareness, and drive response. Directed business development efforts contributing to revenues of $1.7m up from $360k. Launch digital content-based campaigns utilizing proprietary digital rights management technology. Managed the international launch of Adobe’s InDesign software. Helped to negotiate, close, and implement an international subsidiary/partner in South Africa. Grew staff and developed internal process to streamline and organize account procedures and project management. Developed and executed Business 2.0 magazine campaign launch in South Africa.
Developed integrated online and offline content distribution campaigns to maximize revenue and promotional value of media assets, raise awareness, and drive response. Directed business development efforts contributing to revenues of $1.7m up from $360k. Launch digital content-based campaigns utilizing proprietary digital rights management technology. Managed the international launch of Adobe’s InDesign software. Helped to negotiate, close, and implement an international subsidiary/partner in South Africa. Grew staff and developed internal process to streamline and organize account procedures and project management. Developed and executed Business 2.0 magazine campaign launch in South Africa.
Clients: Liveperson, Alta Vista, eSuperstars, Takegoodcare.com
Developed and implemented integrated marketing programs for various web-based businesses. Involved in holistic solutions assessments including technology design, web development, and marketing plans for start-ups as well as established online brands. Worked with AltaVista, LivePerson, eSuperstars, and takegoodcare.com to develop websites, marketing plans, media strategies, and media plans. Co-negotiated and executed the largest online performance-based media campaign in history for AltaVista of $6m over 45 days in order to create mass awareness and generate more than a billion click-throughs. Helped grow LivePerson billings by over 200% taking annual account revenue from $240k to $720k by reviewing the Agency-of-Record contract, reassessing Scopes-of-Work to ensure better resource allocations, and billing for unbilled services.
Developed and implemented integrated marketing programs for various web-based businesses. Involved in holistic solutions assessments including technology design, web development, and marketing plans for start-ups as well as established online brands. Worked with AltaVista, LivePerson, eSuperstars, and takegoodcare.com to develop websites, marketing plans, media strategies, and media plans. Co-negotiated and executed the largest online performance-based media campaign in history for AltaVista of $6m over 45 days in order to create mass awareness and generate more than a billion click-throughs. Helped grow LivePerson billings by over 200% taking annual account revenue from $240k to $720k by reviewing the Agency-of-Record contract, reassessing Scopes-of-Work to ensure better resource allocations, and billing for unbilled services.
Account Executive
Kirshenbaum Bond & Partners
August 1998 - July 1999 (11 months)
Clients: Radio City Entertainment, Cablevision, Madison Square Garden Networks
Managed advertising campaigns to elevate Radio City Entertainment’s various brands and properties. Assessed campaign effectiveness and ROI based on daily ticket sales against competitive set. Selected as one of three account people to run Kirshenbaum Bond Entertainment. Managed all aspects of above-the-line campaigns including briefings, production management, daily client management and campaign regionalization across print, television, radio, direct mail, and collateral print for Broadway musicals including The Scarlet Pimpernel and Wizard of Oz. Grew client billings by 22% and media commissions from 11% - 14% accounting for a 25% increase in account profitability. Managed all aspects of campaign development from briefing of creative teams to external production and campaign regionalization. Responsible for managing budgets, executing promotions, and building campaigns.
Managed advertising campaigns to elevate Radio City Entertainment’s various brands and properties. Assessed campaign effectiveness and ROI based on daily ticket sales against competitive set. Selected as one of three account people to run Kirshenbaum Bond Entertainment. Managed all aspects of above-the-line campaigns including briefings, production management, daily client management and campaign regionalization across print, television, radio, direct mail, and collateral print for Broadway musicals including The Scarlet Pimpernel and Wizard of Oz. Grew client billings by 22% and media commissions from 11% - 14% accounting for a 25% increase in account profitability. Managed all aspects of campaign development from briefing of creative teams to external production and campaign regionalization. Responsible for managing budgets, executing promotions, and building campaigns.
