Title More Than Italian
Brief A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it.
Agency
VML Italia
Campaign
More Than Italian
Advertiser
Lavazza
Brand
Lavazza
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Date of First Broadcast/Publication
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Story Subscribers Only
Media Type
Television
Length 61 seconds
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