The native Brit relocated to Sweden in the early 90's and has been behind some of the most recognised and awarded work for over a decade. In 2009 Paul relocated to the US to work for AKQA and then later to KBS+ where he led integrated campaigns for BMW North America. Prior to his stint in the US, he worked at Åkestam.Holst where in 2006-2009, Paul helped the agency reach a rank of the third best Interactive agency in the world via The Gunn Report.
His brand experience spans in everything from BMW, Nike, Smirnoff, Ray-Ban, and Volvo to other large Swedish brands - picking up numerous accolades at all the major award shows. Paul is a regular speaker at industry related events and his work has been featured in Creative Review, Contagious, Creativity, Adweek, Communication Arts, and other International advertising publications around the globe.