Annick Boyen

Proud to be leading a team of 70 professionals that pushes beyond the boundaries of traditional PA and PR to add value and deliver meaningful solutions to our clients. As a team we drive campaigns across multiple stakeholders in brand (re)positioning, public affairs and reputation management. We put strategic planning and creative thinking at the core of every client engagement.
In addition to the award winning client work, Annick's responsibilities include the strategic development and growth of the office and teams, P&L, talent retentaion and people management responsibilities. She's a guest lecture at the International Executive Program for Corporate Communications of the Erasmus University in Rotterdam.

Specialises in corporate reputation programs, issues and crisis management. Devised and implemented reputation and marketing communication programs for national and international HQ based in the Benelux. As such has been involved in some of the largest corporate assingements, crisis redundancy and legislative campaigns in the Benelux. P&L, talent retention and people management responsibilities.

As senior consultant managed national and international communication campaigns including multi country PR and PA assignments, issues and crisis management, internal communications and spokes person preperation

Specialized as account manager and later as account director in corporate, financial and internal communications programs. Consulted on more than a dozen IPO's on Euronext Brussels, Amsterdam and Nasdaq for companies such as Interbrew, Resilux and Carestel. Coordinated multi country assignements on behalf of the European Union and companies in the food and beverages and retail sector