About me
This profile was created because Andreas Geyr has been referenced on AdForum.
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Richard Kirshenbaum
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Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
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McCann Worldgroup UK
Positions
Managing Director Europe
Frankfurt, Germany
October 2018 - Present (6 years 2 months)
Frankfurt, Rom, Madrid
Member of the Executive Board and Partner
Member of the Executive Board and Partner
CEO TBWA\ Group Germany
TBWA\Düsseldorf
Düsseldorf, Germany
May 2016 - Present (8 years 7 months)
Düsseldorf und Umgebung, Deutschland
Restructuring of the agency group that had come under pressure over the last decade with no relevant new business wins and a low visibility in the local market place.
Successful business development from not being in the relevant set of agencies into an entity that won the Allianz account and the global Schaeffler account. This win was the biggest in the history of the b-to-b unit of the TBWA Group. Furthermore, the agency won accounts such as Unitymedia across all disciplines, a metro account, as well as a European Vick account.
Furthermore, recruitment of key top talent in the digital and strategy space.
Setting up of a partnership with blogfoster, the leading German influencer platform. This new digital offer has created very profitable new revenue streams for the agency and has caused a strong demand of existing and new clients to grow this business
Restructuring of the agency group that had come under pressure over the last decade with no relevant new business wins and a low visibility in the local market place.
Successful business development from not being in the relevant set of agencies into an entity that won the Allianz account and the global Schaeffler account. This win was the biggest in the history of the b-to-b unit of the TBWA Group. Furthermore, the agency won accounts such as Unitymedia across all disciplines, a metro account, as well as a European Vick account.
Furthermore, recruitment of key top talent in the digital and strategy space.
Setting up of a partnership with blogfoster, the leading German influencer platform. This new digital offer has created very profitable new revenue streams for the agency and has caused a strong demand of existing and new clients to grow this business
Chief Marketing Officer
Axel Springer SE
Germany
April 2015 - December 2015 (8 months)
Responsible for the central marketing unit and the media sales business of Axel Springer. Main task was to set up and implement the digital transformation of the marketing and sales unit.
Developed the future strategy from a print driven organization to a data driven organisation.
Developed the future strategy from a print driven organization to a data driven organisation.
Düsseldorf und Umgebung, Deutschland
Total re-build of the agency group. Changing the agency from a non performing entity into an agency that was voted Top 5 of leading German agencies twice by the leading trade publication W&V as well as being voted Agency Man of the year by New Business magazine.
The agency won substantial new business such as the entire European Central Bank, Volvo, Granini, Deutsche Bank, Axel Springer, Aachen Münchener, Boehringer Ingelheim, Sixt, Sanofi and many others.
Furthermore, responsible for building the digital expertise of the agency from non-existing to the most profitable business of the group.
Turned the European agency group from a low single digit ebit agency to a double digit ebit producing company within that time. The region included some 40+ legal entities across Europe and excluded France and the UK.
Total re-build of the agency group. Changing the agency from a non performing entity into an agency that was voted Top 5 of leading German agencies twice by the leading trade publication W&V as well as being voted Agency Man of the year by New Business magazine.
The agency won substantial new business such as the entire European Central Bank, Volvo, Granini, Deutsche Bank, Axel Springer, Aachen Münchener, Boehringer Ingelheim, Sixt, Sanofi and many others.
Furthermore, responsible for building the digital expertise of the agency from non-existing to the most profitable business of the group.
Turned the European agency group from a low single digit ebit agency to a double digit ebit producing company within that time. The region included some 40+ legal entities across Europe and excluded France and the UK.
Managing Director
München, Germany
January 2001 - December 2004 (3 years 11 months)
Founder
e-rate
July 2000 - December 2001 (1 year 5 months)
Trainee/Junior Account Manager
Ogilvy & Mather
France
1995 - 1996 (1 year)
Education
Diploma BA (Hons), International Business Administration
1991 - Present (33 years 11 months)
Other professional activities
BURGERISTA
Member Of The Supervisory Board
January 2016 - January 2018 (2 years)
Investment of Quadriga Capital Private Equity
