Robert Birge

Robert is responsible for the creation of the TBWA\Group, which in conjunction with TBWA\Connect, will deliver breakthrough, total communications ideas to TBWA\Chiat\Day clients. Prior to joining TBWA\Chiat\Day, Robert worked as a consultant for the Boston Consulting Group within the consumer and e-commerce practices providing strategic consulting to leading consumer packaged goods companies and serving as part of start up teams for e-commerce development initiatives. While at BCG, Robert served as the interim head of marketing for Orbitz, the travel web site recently cited as ?the most successful e-commerce launch in the web?s history? by the Industry Standard. Prior to BCG, Robert also worked for Miller Brewing Company within brand management for the Miller Lite and Molson brands. He began his career at Marketing Corporation of America (Westport, CT), a marketing consultancy, where he worked for several leading consumer packaged goods companies on marketing strategy, branding and other related marketing issues.