Title | Stay Live. Stay Alive |
Brief | People in Russia are constantly on their phones while driving, and radio phone-in shows exacerbate this problem. SM Polis Insurance fought against the habit by collaborating with a popular call-in radio show. When a presenter got a call from someone who was driving at, he immediately disconnected the call and broadcast the sound of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. |
Agency | Voskhod |
Campaign | Stay Live. Stay Alive |
Advertiser | SM Polis Insurance |
Brand | SM Polis Insurance |
Posted | January 2018 |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Story (original language) | Subscribers Only |
Media Type | Radio |
Length | |
Creative Director | A...ey Gu......lin Subscribers Only |
Copywriter | A...n M....in Subscribers Only |
Copywriter | Al.....er S...uk Subscribers Only |
Copywriter | A...n R...in Subscribers Only |
Art Director | Vl.....av Der......ykh Subscribers Only |
Media Supervisor | El.....ta La.....va Subscribers Only |