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Manuel Wernicky
President | Senior Consultant
at
Manuel Wernicky | Global Marketing Communications
New York, United States
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Publications
Manuel Wernicky Publications
Tecate Sings Another 'Anthem' for Hard-Working Men (Adweek, New York)
www.adweek.com
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Tecate Kicks Off Latest 'Want More' Effort (Adweek, New York)
www.adweek.com
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Hispanic Market is Set to Soar (Adweek, New York)
www.adweek.com
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Multicultural Shopper Marketing Do's and Don'ts (Adweek, New York)
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Tecate's Latest Personalizes 'Character' Theme - MediaPost (MediaPost Creative Media Awards)
www.mediapost.com
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Watch videos – Tecate Light targets Mexican Newcomer men with multimedia campaign (Hispanic Marketing & Public Relations)
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WorldCom Adjusts Its Strategy For European Wireless Market (The Wall Street Journal)
www.wsj.com
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Dollars and census - Crain's New York Business (Crain's New York Business)
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Ad Shop Injects Strategic, Creative Thinking With Cultural, Social Anthropology (Hispanic PR Wire)
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Adrenalina Ramps Up Digital Innovation Drive (Design Taxi)
designtaxi.com
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INTERNATIONAL BUSINESS; A Little Border War Over Mexican-U.S. Phone Traffic (New York Times)
www.nytimes.com
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