Erica Hoholick

Overseeing Apple advertising globally.

I joined Ogilvy & Mather London in January 2011 to run the Dove brand globally and help put Dove back on the cultural map and return it back to global growth. The brand's business is growing across categories, across geographies and is experiencing unprecedented creative & consumer accolades. In 2012, we created the Dove Facebook Ad Makeover out of London to reignite the Brand's mission to help women around the world feel more beautiful. Ad Makeover reached millions of women globally and won awards at Cannes, One Show, Clios, LIA, Campaign Big and others. This year, we created Dove Real Beauty Sketches with our office in Sao Paulo- it is most viewed online ad ever created. RBS was launched in April and created a global phenomenom with over 165millions views. RBS won the coveted Titanium Grand Prix at Cannes as well as 18 additional lions (10 gold). Dove is a truly global brand and to be able to be able to create positive impact for women around the world is very fulfilling.

Managed Sara Lee Brands (Jimmy Dean, Ball Park, Sara Lee, Hillshire Farms, Senseo), McDonald's Brand, P&G Pur, Gatorade and Pepsi

Ran T Mobile across Western Europe and Pampers across WE and CEE.

San Francisco and New York on P&G - Old Spice, Head & Shoulders and P&G Corporate Brand. General Mills - Cheerios Franchise