About me
Unusually, I've spent my whole career in new-business – and never fallen out of love with it. Even more unusually, I've plied my trade across a whole bunch of disciplines, from service design and creative technology, through editorial content and video production, to CRM and consultancy.
Along the way, I've succeeded – and ballsed it up – at start-ups, global networks and independents gearing up to sell. I've led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few. And I'm pretty sure I've won more than I've lost.
I'm a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council and an alumni of author and former IPG Chief Growth Officer Kevin Allen’s ‘Hidden Agenda’ program. I'm also a mentor – or ‘man-bassador’ – for SheSays, an organisation helping women rise to the top of the creative industries.
Having been hired a bazillion times to tear up new-business and start again, I launched Co:definery when I realised that agencies really are their own worst enemies.
They claim to do everything, despite clients seeing straight past the jazz-hands. And they keep churning out the same generic new-business plans, wondering why they always get what they always got.
Co:definery cuts through all that. Working in short bursts to fix only what's broken, we help you create your own bespoke model for new-business, designing your entire agency experience around genuine passion and expertise.
If any of this sounds like your agency, I’m on robin.bonn@codefinery.com
Talent you might be interested in
Positions
‘Who’s Yr Momma’ mentor
Founder
Using principles of Design Thinking, Co:definery helps agencies create their own bespoke new-business model – delivering tangible change via short sprints, without the painful navel-gazing.
Then you’ll win more often, with less effort, and have more fun doing it.
Director of Marketing & Business Development
From a standing start, we had immediate results – becoming Homebase and Ford’s UK content agency of record, defined a new roster category for P&G, secured consultancy roles with ITV and Pearson plc, won Facebook’s video content business and successfully pitched our native advertising platform to the likes of Spotify, Johnson & Johnson, Microsoft, Just Eat and Lumia.
Business Development Director
Big newbiz successes included Electrolux, Experian and Fujitsu, plus being International Content Marketing Award Grand Prix winners in 2012 and 2014.
Business Development Director
Our technology enabled marketers to save money, increase revenues and make their lives easier. We did this by creating platforms and automating processes that improved our clients’ businesses in ways they often hadn’t envisaged.
Business Development Director
Committee member
Member
Marketing & Sales Director
New Business Director
Sales Director
Major Account Manager
Education
