Sandeep stumbled into the world of advertising in the ‘maximum city’ that is Mumbai, which rendered him crushproof and eager enough to lead regional and global network agency assignments in London, Jakarta, Warsaw and Amsterdam over the next two decades. After various leadership roles at the likes of DDB, Dentsu and MullenLowe, Sandeep was called to begin his first indie venture heading up Cloudfactory, and now calls Amsterdam home. He strongly believes Creativity should simply be recognised for what it is: a powerful weapon for business, not a risk. And these times demand agility and diversity in our industry for Creativity to survive and thrive. He wants Cloudfactory to be perceived as an influence in shaping and resetting the industry we all wished we work for.