Stéphane Xiberras

In 1999, Stéphane joined BETC as a Creative Director. He later became President and Chief Creative Officer of BETC in 2007. In November 2019, Stéphane assumed the role of President of BETC France, overseeing all activities and entities of BETC in the country, including BETC Paris, BETC Digital, BETC Etoile Rouge, BETC Corporate, BETC Design, General POP, and Magasins généraux.

BETC believes in the power of creativity. The agency collaborates with over a hundred brands, including Air France, Evian, Peugeot, CANAL+, Louis Vuitton, Lacoste, McDonald's, Disneyland Paris, LEGO, and many more. Guided by its cultural DNA, BETC fosters new synergies and produces its own music, film, artistic, editorial, and design content.

Under Stéphane's leadership, BETC has become the largest agency in France and Europe, acclaimed worldwide, largely due to the continuous stream of campaigns crafted by Stéphane for CANAL+. These campaigns include "L’ours" ("The Bear"), the most awarded commercial in history, along with "Le placard" ("The Closet") and "La marche de l’empereur" ("March of the Penguins"). The "AiMEN" campaign digitized the Bible and utilized artificial intelligence to engage users on social media platforms. More recently, the quirky trilogy announced the partnership between CANAL+ and Netflix with Kad Merad.

Among the recent works produced under Stéphane's creative and attentive direction is the innovative Instagram campaign "Like my addiction," which garnered 19 Cannes Lions (2017). There's also "Game Chaingers" for UNICEF (2018), a groundbreaking e-sport initiative that raised funds for humanitarian programs dedicated to Syrian children via blockchain technology. Not to forget Seetroën, the first glasses designed to combat motion sickness, created for Citroën (2018).

In recognition of his consistent creative work and the agency's thriving corporate culture, BETC was named International Agency of the Year by Adweek in 2019.

Stéphane is also the inventor of CAI (Creative Artificial Intelligence), a unique robotic software that creates advertisements while highlighting the industry's negative aspects.

In 2010, he founded the BETC Academy, a program for agency interns held twice a year. This initiative allows young talents to receive guidance from internal employee mentors and the opportunity to collaborate with real clients.

In 2019, Stéphane was appointed the Global Chief Creative Officer of Havas.