I am a freelance Art and Creative Director that does big holistic ideation, concepting and execution in style.
I was born and raised in Stockholm, and since more than a decade, I am based out of Berlin but working globally. Most of this millennia I lived in Amsterdam, London and the German capital.
I enjoy making film dance with digital, enabling interaction and real-world experiences utilising the latest soft- and hardware. Digital is everywhere, but understanding and being curious about human behaviour, passions and needs is the core of everything.
I love to create a new product or a game and sometimes some kind of an initiative. Or something completely different. Anything that is brave, drives conversation and triggers curiosity is a good thing.
I am an avid photographer, I have done commissioned character design work, created a sculpture edition, released a print edition, designed a record label, ran a club and for long I did a lot of DJing.