Andrew Smith

Andrew is responsible for driving Partners' strategic offering and spearheading transformational change in client organisations. His team fuses innovation, tech, data and UX expertise to create strategies that genuinely captivate audiences and change behaviour.
Heading up a team of 14 strategists and user experience experts his background spans direct, advertising, digital and social.
Andrew has been the strategic force behind numerous brands re-evaluating the role of digital in their business including ScottishPower, RBS, E.ON, Santander and Auto Trader. In earlier years he headed up the direct division at a specialist financial services agency working on a myriad of consumer, institutional and intermediary propositions.
Currently sitting on the IAB Future Trends Group he has written several viewpoint articles to help drive forward business thinking and practices. Andrew also mentors a number of startups in the tech space advising on positioning, product development and strategic direction.