Over the course of an award-winning career, Brian has played a senior creative role on many brands, including Australia Tourism, Duracell, KFC, IBM, Burger King and Mac?s Milk Convenience Stores. He has also played an integral leadership role in the development of numerous new brand names and identities, including Air Canada Tango, Air Canada Jazz, Smilebox.com, plus several new Harlequin brands developed by Smith Roberts. Since co-founding Smith Roberts, Brian has led the charge in developing the 'head snap' creative upon which the agency prides itself.